Marketing, it's hard to think outside the box sometimes to create something that people will remember and see every day. We're not saying you must copy an FHM-type stunt of projecting a naked Gail Porter onto the house of commons, but we are saying use the tools given to you to circulate what you want to market.
It's obvious that there's no longer any question about whether social media is a necessary tool for your business. We all know that Social Media helps us to build brand awareness and exposure when marketing. How can social media help you with your marketing strategies? Are there any other platforms that can help you?
Messaging apps are changing the way we communicate. According to Marketing Week (Professional Messenger Communication, White Paper) 70% of the UK population uses WhatApp, and in the last 2 years it has grown its UK user base by 20%, which means it's a pretty prominent way of communicating today. Many companies have started using WhatsApp to communicate with their customers/audiences. The BBC started using it in 2014 when the Ebola crisis hit to keep people updated about the virus, since then companies like Clarks, Heineken and Hellmann's have all used WhatsApp to their advantage. It works because it's communicating customers on a direct level, its quick and it can make them feel special when you're giving a one on one chat, it's also a familiar and free platform that people feel comfortable using.
Social Media is a great tool for your business. Not just because you can see what your competitors are doing, but because you can traffic your customers and see what they like to see/read and what they don't. It even goes past your customers, it reaches out to the whole globe, which is what social media was intended for, to reach anyone at any time. Choosing your platforms are easy, you just need to decide which marketing goals you want to achieve as a business and figure out what your target audience use the most, then you can match your content to your platform.
The best platform for B2B business and editorial content is LinkedIn. You build relationships through conversations and blogs, rather than through colloquial clickbait. The demographic is also different on LinkedIn to other social media because the most users (according to the Digital Marketing Institute) are between the ages of 30-49 than those under 30.
Facebook and Twitter are the more colloquial, fun and biggest platforms to showcase your business. These show the more personal side to your business. You can still share your blogs to these platforms, but the key to them is to show that there is more than one side to your business, show them the fun company you are and why they would either like to work with or for you. Twitter is also great for breaking news as it circulates FAST. Twitter is where most people will head for the latest news as it's fast and simple to use with the use of hashtags helping with SEO. Twitter is a great place if you're generating clickbait like fun reading listicles e.g. "9 Christmas Gifts Under £20 That Your Partner Will Love"
Pinterest and Instagram are mostly photo focused. Afterall a picture does capture a thousand words and can put into pictures what your company is up to. Graphics are a great way to market as people don't want to just trawl through pages of jargon, it helps because it's eye-catching and can perhaps show what you can't explain.
Is there anything that has worked for you that is out of the ordinary? Get in touch here to tell us what has worked for you or if you'd like to talk more about these marketing methods! Contact us at: firstname.lastname@example.org