Keeping Your Customers Loyal
ASOS “A-List” loyalty scheme has come to an end after 3 years. Why didn't it work for them? Loyalty schemes are not the only reason that audiences return. So what is? Read on to find out on what you can do better!
Out of the ordinary marketing
Marketing, it’s hard to think outside the box sometimes to create something that people will remember and see every day. We’re not saying you must copy an FHM-type stunt of projecting a naked Gail Porter onto the house of commons, but we are saying use the tools given to you to circulate what you want to market.
Feeling Festive? Top Christmas Incentives
Yes, we know we haven’t even got Bonfire Night out of the way with but it’s only 53 days until Christmas and we like to think in advance! It’s a great time now to implement a Christmassy incentive to get people in the mood and to keep them engaged and inspired in order to drive sales and keep motivation up!
Winter Warm Incentives
As the colder weather creeps in, and the darker nights dawn on us, it’s harder to keep your employees motivated during the autumn/winter blues.
Rewards type: What’s Hot?
The aim of a reward is to show your employee that their work is valued. When receiving a reward it serves as motivation to keep improving their quality of work.
Women Who Mean Business
Forget ‘behind every successful man is a woman’ – behind every successful woman there’s a tribe of more women who have her back. There are so many influential w...
Bribery - The Elephant in the Room
It is a proven fact that, when done well, corporate hospitality can benefit your business, whether it be in terms of cementing client relationships, showcasing your event management skills or attracting new customers.
5 Ways to Generate B2B Loyalty
When a customer is spending a lot of money with a company, they don’t want ordinary. Customers like to feel special and loyalty schemes can enable them to feel that way.
Looking up at the Long term!
Not long ago, customer satisfaction was seen as the holy grail of business objectives. Using CRM software companies gathered data from every touchpoint to better understand their customers. What’s the use of endless data if you don’t use it correctly – or worse, it tells you that you’re not doing it right?
Loyalty - Getting It Right and Oh So Wrong
You may open your wallet to see club cards and points cards from all over the high street. But it’s interesting to understand why some are so successful and why some fail to provide any benefit to their customers.