SAME CUSTOMERS. MORE OPPORTUNITIES.
Your Customers Could Be Worth More Than You Think
More repeat orders. Bigger baskets. More of the right products.
Your customers are already buying from you. But is there an opportunity to grow their spend, encourage different purchasing behaviours and win a greater share of their business?
A&I’s Target Rewards programme helps businesses turn sales data into growth opportunities. Through personalised spending targets, motivating rewards and ongoing customer engagement, we help you encourage customers to spend more, buy more often and choose you over the competition.
More Value. More Opportunity.
Growing sales doesn’t always mean finding more customers. Sometimes, the biggest opportunity is getting more from the relationships you’ve already built.
Target Rewards helps you identify where that opportunity lies and turn it into action, with targeted incentives designed around your customers and your commercial objectives.
Grow Share of Wallet
Understand what customers currently spend with you, where there’s room to grow and how to encourage them to buy more from your business.
Increase Basket Size
Set personalised spend targets that encourage customers to add more to their orders and increase their overall basket size.
Encourage More Frequent Purchases
Keep your brand front of mind with regular progress updates, motivating rewards and timely prompts that encourage customers to keep coming back.
Strengthen Customer Loyalty
Give your customers a compelling reason to stay with your business, grow their spend over time and make you their preferred supplier.
HOW TARGET REWARDS WORKS
Personalised Targets. Rewards Worth Aiming For.
One-size-fits-all incentives rarely reflect the differences between customers. Target Rewards takes a more considered approach, using your sales data to create a campaign tailored to individual customer purchasing behaviour and growth potential.
Customers choose the spending target and reward they want to work towards. As they achieve their targets, they qualify for their chosen rewards, with further target levels providing opportunities to keep growing.
It gives customers a clear goal to aim for, while helping you focus investment on the additional business you want to generate.
Understand Your Customers
We analyse your sales data to understand purchasing patterns, historic spend and share-of-wallet opportunities. This helps us identify suitable customers and establish where the greatest potential for growth lies.
Set Personalised Targets
Customers are grouped into appropriate spend bands, with individual targets and reward values based on their purchasing history and growth potential.
Targets are designed to be stretching but achievable, giving each customer a meaningful reason to increase their spend.
Offer Rewards That Motivate
Customers choose from a carefully selected range of rewards, from technology and premium gifts to experiences and travel.
Reward values are calculated with incremental sales margin in mind, helping you manage programme costs while giving customers something worth working towards.
Keep Customers Moving
Personalised communications, online progress tracking and regular updates keep customers focused and motivated towards their targets. Additional target levels and reward opportunities help maintain momentum throughout the campaign.
Your sales teams can also play a valuable role, helping customers stay engaged and identifying opportunities to encourage further growth.
Measure Performance and Take Action
Sales reporting and performance dashboards show how the programme is progressing, from customer engagement and spend to target achievement and reward costs. Giving you the insight to understand what’s working, identify opportunities and measure performance against your business objectives.
Trusted by Leading Brands
WHY A&I GROUP?
More Than a Rewards Platform
The difference is what sits behind it.
With over 25 years of experience in loyalty, incentives and sales promotions, A&I brings together customer insight, commercial analysis, campaign design and ongoing management to create incentives built around your business objectives.
We don’t just put rewards online and hope for the best. We analyse the data, build the campaign, engage customers and sales teams, and track performance throughout.
Data-Led Strategy
We use your sales data to identify suitable customers, understand purchasing behaviour and develop a programme around your commercial objectives.
Commercially Calculated Rewards
Targets and reward values are structured around customer spend, growth potential and incremental margin, helping you manage reward costs and focus investment where it can make a difference.
Ongoing Customer Engagement
From invitations and registration through to personalised progress updates, we keep the programme visible and customers motivated throughout.
Sales Team Involvement
Your branch managers and sales teams can help validate customer selections, review targets and identify opportunities to encourage further growth.
End-to-End Management
We manage the platform, sales data processing, communications, reporting, reward sourcing, claims and fulfilment, giving you a specialist team to run the programme from launch through to reward redemption.
RESULTS THAT MATTER
Commercial Impact You Can Measure
A successful incentive programme should do more than generate registrations. It should encourage valuable changes in customer behaviour and deliver a measurable commercial impact.
*Sales growth among participating customers
*Incremental sales and profit generated during the campaign
*Customer engagement, from registrations to target achievement
*Purchasing behaviour, including frequency and average spend
*Performance by customer, branch or distributor, where relevant
*Reward costs and programme performance, helping you assess the return on your investment
With regular reporting and performance tracking, we help you see how the campaign is going and where other opportunities may lie.
PROVEN RESULTS
Real Results. Real Opportunities.
We’ve helped businesses encourage valuable customer buying behaviours through Target Rewards.
+X%
Increase in share of wallet
+X%
Increase in xxxx
+X%
Increase in loyalty
Results based on actual customer campaigns. Individual outcomes will vary.
+X%
Increase in average transaction value
CLIENT TESTIMONIALS
What Our Clients Say
A&I are a highly responsive, results focussed agency. Their incentive and loyalty tools, planning and analysis team and general expertise, have helped us deliver very strong YOY customer growth.”
They’re knowledgeable and proactive in driving the success of our programme. Through regular campaigns, insight and reporting - they have helped to deliver increased engagement of both new and existing customers.” u
The A&I team has supported us for many years. Above all else we value the trust we have in them. In recent years they’ve supported us on our multi-level promotional reward programme. This has required a first-rate digital platform and big data analysis, but the fundamentals of the partnership are still the same as they were – we need a partner we can rely on to help us engage and reward our customers, and that hasn’t changed.
See What Your Customers Could Be Worth
Your sales data could reveal opportunities you’re not currently capturing.
Whether you want to grow spend from existing customers, encourage more frequent purchases or influence the products customers choose, Target Rewards can help you turn those opportunities into a targeted campaign with clear objectives and measurable results.
Tell us a little about your business, your customers and what you’d like to achieve. We’ll explore how Target Rewards could help you grow sales and build stronger customer relationships.