SALES PROMOTION

WIN IT. WEAR IT. WAGO IT.

A&I delivered a gamified sales promotion combining mobile receipt-scanning technology with an instant-win prize wheel to drive purchase and participation. Customers earned spins for every £15 spent on WAGO products across all distributors by scanning their receipts via their phone, unlocking the chance to win exclusive WAGO workwear and vouchers.

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PROJECT IMPACT

Encouraged repeat participation and built stronger interaction with the WAGO brand.

INDUSTRY

Electrical Connection & Automation Technology

AUDIENCE

Electricians

SCALE

4,395 Registered Customers

RESULTS

70% Spin to Win
Codes Played

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