LOYALTY SCHEME

WEBER REWARDS

Fully inclusive points-based loyalty programme designed to build long-term engagement. Open to all, Weber Rewards members earn points by scanning stickers found on qualifying bags of Weber products. Points can be redeemed from a catalogue of over 1,000 rewards, including the latest tech, travel, gifts, experiences and vouchers. Members also receive 700 welcome bonus points, a free Weber Rewards polo shirt and access to exclusive promotions, birthday bonuses and social giveaways.

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PROJECT IMPACT

Strengthening trade engagement and reinforcing Weber as the brand of choice.

INDUSTRY

Construction
Materials

AUDIENCE

Tilers

SCALE

2,500
Active Members

RESULTS

25% Members Sit Within Most Active 0 - 3 Month Segment

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