TARGET REWARDS

IDEAL REWARDS

Ideal Rewards brings A&I’s Target Rewards to life for Ideal Bathrooms, rewarding selected customers for their loyalty and ongoing spend. Registered customers simply select a spend target, choose their preferred reward and track progress throughout the campaign. Once the target is reached, the reward is guaranteed - with higher spend unlocking bigger rewards. Seasonal tactical campaigns add further excitement, using targeted spend challenges and prize draws to drive engagement around key product ranges.

PROJECT IMPACT

A spend-based incentive programme that drives year-on-year customer growth and rewards loyalty.

INDUSTRY

Bathroom & Plumbing

AUDIENCE

Installers & Plumbing

SCALE

1,100 Registered
Customers

RESULTS

19% YoY Sales Growth For Registered Customers

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Loyalty Scheme