National Customer Golf Competition
Our client wanted to create a series of events to engage key customers from all regions of the UK and build relationships with local sales staff, who personally invited their customers to join the team. Multiple local qualifying rounds took place in different areas of the UK to maximise attendance, with the same experience delivered to each guest.
Gleneagles was chosen as the destination for the final as it is a high-profile, luxury golf hotel and played host to the Ryder Cup competition in 2014.
Staff were able to spend time with their key customers away from the day to day environment thus strengthening relationships and developing further business opportunities. Generous hospitality and a competitive element to each round created a sense of camaraderie between team members, with further opportunities to build relationships at the overnight regional and national finals.