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The Project

In June 2015, A&I Events delivered a large employee and customer event at the NEC Birmingham. The client appointed A&I to manage the project just six months prior to delivery, when they had been let down by another event agency. The event consisted of over 50 top electrical suppliers building bespoke, high-end exhibition stands and showcasing their products and offers to over 2,000 customers. A&I developed the floorplan, managed exhibitor requirements and pre-registered the customer audience along with supporting the client on a marketing and advertising campaign.

In addition to the customer trade event, the internal staff were also invited to an engaging conference with a large awards ceremony and recognition element and Gala Dinner. The 1,200 internal staff were split by region over a number of hotels and all logistical elements such as badging, transport and catering were managed by A&I.

The Result

A&I Events helped to deliver CEF's first UK National Customer Trade show, which saw tens of hundreds of visitors through the exhibition doors, with the internal conference and supplier exhibition combined. The client said that the buzz of the event was second to none, and this can be attributable to the time and efforts put in by all members of the A&I team.

The Thomas Mackie family who own CEF, travelled in from Dallas to attend the event as well as all the UK Branch Managers and Head Office staff. The event included an element of long service awards where by 90% of the audience had worked with the business for over 5-10 years. Every employee is treated as an extension of the family and all the Managing Directors from the supplier and customer businesses attended to spend time with the Mackie family.

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